# Digital Identity & Personal Brand 🎟️ Your Ticket To The Creator Economy 🎨📚  ## Ready Player One? [(00:00:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=0s) - The [[Creator economy]] is projected to be worth $5 trillion by 2030, which is a significant increase from its 2022 valuation of over $100 billion [(00:00:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=0s). - The Creator economy will continue to develop, and corporations and brands will digitize more as the global ecosystem becomes increasingly interoperable [(00:00:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=14s). - To tap into this ecosystem, individuals need to establish their digital identity, which is essential for navigating the online world [(00:00:22)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=22s). - A digital identity can be thought of as a character in a game, where the internet and life are viewed as games, and individuals are the main players [(00:00:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=26s). - By seeing oneself as the main character, individuals can play the "game of life" more effectively, which has two different sides to it [(00:00:36)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=36s). ## Recalibrating Recap [(00:00:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=46s) - Callum, also known as Wonderandloots, is the host of the series "Recalibrating", which explores the ever-changing nature of reality [(00:00:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=46s). - The series aims to help individuals become comfortable with change, allowing them to find balance and harmony in their lives [(00:00:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=57s). - The "Recalibrating Experiment" involves testing different ways of living, which Callum has been doing since quitting his job as an intellectual property lawyer and patent agent [(00:01:08)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=68s). - Callum's decision to leave his job was discussed in his previous videos, where he also talked about recovering from burnout [(00:01:17)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=77s). - This video focuses on generating a personal story and continuing the concept of the continuity of self, which was introduced in the previous video [(00:01:30)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=90s). - Developing one's own self-story enables individuals to live a fuller life, self-actualize, and become the best version of themselves [(00:01:36)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=96s). ## Overview of Digital Identity [(00:01:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=106s) - Digital identity is a crucial topic in today's digital world, and understanding it is essential for everyone as the world becomes increasingly digital [(00:01:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=106s). - There are three major aspects of digital identity: why it matters, the theory behind it, and its significance in the world [(00:01:51)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=111s). - A digital identity is not just important for individuals, but it also has a broader impact on the world, and its value extends beyond personal use [(00:01:58)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=118s). - A digital identity is generated when people create value through their online presence, and this value can be leveraged in various ways [(00:02:06)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=126s). - Building a digital identity is a process that involves creating a personal brand, and this brand can be connected to one's real-life identity [(00:02:12)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=132s). - The ability to tell a story and generate value through a particular identity, both online and offline, can lead to the creation of intellectual property, which is a valuable asset [(00:02:22)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=142s). - This intellectual property can continue to grow and build over time, forming a basis of information, data, knowledge, and creation [(00:02:27)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=147s). - Understanding and building a digital identity is essential for individuals to establish a strong online presence and leverage its benefits in the [[Creator economy | creator economy]] [(00:02:39)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=159s). ## Part 1: Why you should care about digital ID [(00:02:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=161s) - The concept of the hero's journey applies to each person's life, where they are the hero of their own story, unless they're operating on autopilot or based on others' expectations, in which case they're a non-player character in someone else's story [(00:02:48)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=168s). - The internet allows people to present their story to anyone anywhere in the world, enabling them to accumulate an asset and generate value based on their unique perception of self [(00:03:07)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=187s). - This value can be shared with others as part of the generation of value on the internet, and it's essential to consider how to execute ideas and share them with others to avoid overthinking and burnout [(00:03:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=214s). - The time between idea generation and execution is decreasing with the help of artificial intelligence, which can improve personal value and expression by generating data from past experiences and projecting it into the future [(00:04:08)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=248s). - This value generation and use of personal artificial intelligence apply not only to creators but also to knowledge workers and people who think for a living [(00:04:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=274s). - Developing a personal brand is a continuous story of oneself shared with others, accumulating experiences and knowledge over time to form a projection of oneself that others perceive [(00:04:52)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=292s). - This perception by others develops a brand that can be used to increase income over time, whether in the corporate world or the [[Creator economy | creator economy]] [(00:05:21)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=321s). - The concept of identity and self is crucial in understanding how to tell the story of oneself and share value with others, and the internet has completely changed the way people share their brand and story in the last 30 years [(00:05:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=341s). - When presenting data and value online, it stays there, allowing people to project their story, value, and data to anyone anywhere in the world [(00:06:21)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=381s). - The value of intangible assets in the stock market has increased by 430% over the last 50 years, with a shift in how people perceive value from physical to digital to intangible, which is based on an idea that others understand and attribute value to [(00:06:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=397s). - Intangible assets include intellectual property such as patents, trademarks, and copyrights, as well as goodwill, software, data sets, and artificial intelligence, which are valued by virtue of other people valuing them [(00:07:02)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=422s). - As of 2020, the breakdown between tangible and intangible assets is 10% to 90%, with 90% of the [[S&P 500]] gains value from intangible assets [(00:07:23)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=443s). - The [[Creator economy | creator economy]] was valued at over $100 billion in 2022, and is expected to continue growing, with the metaverse predicted to be worth $5 trillion by 2030 [(00:07:39)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=459s). - The way to tap into the creator economy is through a digital identity, which is the projection of one's physical self into the digital world, and is the intangible version of oneself [(00:08:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=494s). - The biggest jump in the distribution of tangible to intangible value occurred between 1985 and 1995, with the internet allowing for the transfer of value in a way that was previously impossible [(00:08:28)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=508s). - Data is a collection of discrete or continuous values that convey information, and is used to communicate value and meaning across the world through the internet [(00:08:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=537s). - The value of data is determined by the values and units of meaning that it conveys, and is effectively the generation of value that can be projected and shared with others [(00:09:15)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=555s). - Value is a set of shared beliefs that other people attribute to a good or service, and is in the eye of the beholder, with the more people that behold one's value, the more it increases over time [(00:09:50)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=590s). - Generating data as part of one's digital identity and sharing it with others is the way to increase one's value, which is what brands and corporations do to project their values and increase their value over time [(00:10:12)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=612s). - A company's brand generates a myth around its name, creating a shared story among its audience, which increases the brand's value over time as more people believe in it [(00:10:36)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=636s). - A myth is not just something fantastical from the past, but also applies to modern society, where the value of money, for example, is based on the collective belief that a piece of paper or currency has value [(00:11:02)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=662s). - The value of a currency, such as the US dollar, increases in stability over time as more people believe in its value and it is tied to a government, illustrating how the collective belief in a myth can create value [(00:11:21)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=681s). - [[Cryptocurrency | Cryptocurrencies]] also gain value based on the collective belief in the myth associated with them, rather than any physical value they may have [(00:11:45)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=705s). - The stock market operates similarly, with the value of stocks determined by the psychology of the masses and the collective belief in the value of a particular stock [(00:11:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=719s). - Branding works in the same way, with successful brands having a myth or story behind them that resonates with their audience and creates value over time [(00:12:13)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=733s). - Intangibles, such as the collective belief in a myth, are key to creating value in the modern economy [(00:12:22)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=742s). ## Part 1 Recap [(00:12:23)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=743s) - The distribution of value is shifting from 90% tangible to 10% intangible, with the digital world increasing in value [(00:12:25)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=745s). - This increase in value is due to people sharing sets of beliefs that certain intangibles have more value than others [(00:12:32)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=752s). - A personal brand is applicable to this concept, and it's essential to consider what you're doing in real life and online to generate goodwill [(00:12:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=761s). - Goodwill refers to the value that other people perceive in you, making them think you have something valuable to share [(00:12:51)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=771s). - A personal brand can be connected to a digital identity, which can be projected across various online platforms such as [[Instagram]], [[Facebook]], Twitter, X, [[YouTube]], [[Substack]], and [[LinkedIn]] [(00:13:05)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=785s). - Having a digital identity allows you to project different aspects of yourself online, connecting your real-life persona to your online presence [(00:13:21)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=801s). ## Part 2: What is a digital ID? [(00:13:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=806s) - A digital identity is the online version of oneself, a projection that enables others to see a curated story and generate a shared set of beliefs about who one is, allowing for interaction with others, personal brand building, and value generation in the [[Creator economy]] [(00:13:29)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=809s). - The digital identity can be thought of as a character or avatar that allows entry into the metaverse, a future concept that will involve virtual and augmented reality components, artificial intelligence, and is projected to be worth $5 trillion in 6 years [(00:15:08)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=908s). - The metaverse is the overlap between all digital communities online, allowing people to move between them using a single digital identity [(00:15:11)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=911s). - One of the main benefits of dealing with intangibles in the digital economy is that there's no physical cost, allowing for high profit margins and an infinite supply of value to be shared with others [(00:16:03)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=963s). - The Creator economy is a global system that operates 24/7, allowing anyone to develop their personal brand, make a living, and tap into the growing value of the intangible realm [(00:16:56)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1016s). - The digital identity enables individuals to play the game of life and the Creator economy, generating value that others appreciate, and maintaining a continuity of self between the physical and digital worlds [(00:14:32)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=872s). - The more aligned one's digital identity is with their physical self, the more natural and authentic it becomes, allowing for a stronger personal brand and increased value generation [(00:14:48)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=888s). - The digital economy allows for the creation and sale of intangible products, such as photos, with high profit margins due to the lack of distribution, manufacturing, and physical costs [(00:16:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=974s). - Creating digital products allows for asynchronous operation, where time is not tied to money, and products can be sold while the creator is not actively working, generating passive income [(00:17:11)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1031s). - This concept is an extension of personal branding in real life, but decoupled from time, allowing creators to spend time upfront to create something and have it generate value over time [(00:17:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1079s). - The more creators produce, the more intellectual property they generate, improving knowledge and creating products that accumulate value associated with their personal brand [(00:18:18)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1098s). - A digital identity is a way to maintain a continuity of self across the [[Creator economy | creator economy]] and internet, generating a single source of creations that can be linked back to, building trust with others [(00:18:47)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1127s). - A digital identity can be associated with a real-life identity, such as a name, and is used to generate experience and value, similar to how it works in the corporate world [(00:19:12)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1152s). - Consistency in sharing information and knowledge increases trust, and connecting a personal brand to a digital identity can drastically increase value [(00:19:31)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1171s). - Digital identities can be thought of through platforms like [[LinkedIn]] for the corporate world or [[Instagram]] for the creator world, generating a network of people who understand the shared value of the individual [(00:19:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1197s). - One of the main benefits of having a digital identity is that it allows creators to operate globally, without being limited to a specific geographical location [(00:20:17)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1217s). - Creating a digital identity is essential for making a living in the creator economy, as it allows individuals to share their story and value with others, increasing their digital identity's value over time [(00:20:35)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1235s). - The goal is to monetize a digital presence, such as a [[YouTube]] channel, by generating ad revenue, brand partnerships, and promoting digital products, which requires creating a valuable story that others believe in [(00:20:49)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1249s). - To monetize a YouTube channel, creators must reach 1,000 subscribers and 4,000 watch hours as part of YouTube's partnership program, and viewers can support creators by subscribing or sharing their content [(00:21:13)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1273s). - The value of a creator's content is determined by whether others find it valuable, and the only way to figure this out is by sharing the story and seeing who resonates with the message [(00:21:49)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1309s). - Sharing a message and story allows creators to accumulate intellectual property, but this property is only valuable if others perceive it as valuable, requiring creators to go through trial and error to find what works [(00:22:06)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1326s). - Creators must recalibrate their message, story, and online presence over time to find what others find valuable, which is achieved through building trust with their audience [(00:22:30)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1350s). ## Part 3: How to build a digital ID [(00:22:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1357s) - Building a digital identity and personal brand is crucial in the [[Creator economy | creator economy]], as it allows individuals to generate value and trust with their audience, whether through sharing knowledge, selling products, or offering consulting services [(00:22:38)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1358s). - There is no one-size-fits-all approach to building a digital identity, as every person has a unique story and way of sharing it, and individuals must find their own path to digitize their identity and build trust with others [(00:22:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1377s). - The hero's journey, a story structure that involves traveling from the ordinary world to the unknown and back, can be a useful framework for building a personal brand and generating value by sharing experiences and expertise [(00:23:06)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1386s). - As individuals share their experiences and stories, they generate a myth or shared concept that others can understand, which helps to develop a brand associated with their digital identity [(00:23:44)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1424s). - Building a digital identity can seem daunting, but it is a process that requires time, effort, and experimentation, similar to building credibility in a corporate setting [(00:23:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1437s). - The faster individuals start sharing their story and experimenting with their digital identity, the quicker they can recalibrate their experience and increase their value [(00:24:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1460s). - Generating a digital identity requires self-awareness and a clear understanding of one's own story, values, and vision, as well as consistency in sharing that message with others [(00:24:44)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1484s). - Trust must be earned over time, and the best way to build trust is to share value for free and practice sharing one's story, rather than trying to sell products or services immediately [(00:25:16)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1516s). - Sharing one's story for free can help generate data on what resonates with others and what units of meaning are being shared, which can inform future content and help build a stronger digital identity [(00:25:42)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1542s). - Building an audience first and then sharing value to them in a way that they can exchange value back is a different way of thinking than the traditional corporate world, where a product is generated and then an audience is sought to sell that product to [(00:26:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1560s). - The way to build this audience is by sharing knowledge or value, whether it could be through art, photography, [[YouTube]] videos, content on mindfulness, or teaching people about personal experiences [(00:26:24)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1584s). - Sharing value consistently over time helps build a foundation of knowledge and credibility indicators, allowing the audience to trust what is being shared and become familiar with the digital identity associated with the individual [(00:27:09)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1629s). - As the message is shared with more people and the story is practiced, it becomes possible to connect different ideas together, figure out what is more valuable, and double down on those things to increase value exponentially [(00:27:40)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1660s). - The goal is to spread a message to a larger audience and increase value, which is possible in the [[Creator economy]], allowing individuals to share their value with more people than they could in the corporate ecosystem [(00:26:52)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1612s). - Personal experiences, such as burnout and career changes, can be valuable to share with the audience, providing insight into why certain choices were made, such as quitting a job as an intellectual property lawyer and patent agent [(00:26:42)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1602s). - Consistently sharing value and building a digital identity helps to establish credibility and trust with the audience, making it possible to sell products or services to them in the future [(00:26:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1574s). ## Evergreen Topics [(00:28:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1680s) - Evergreen topics are subject matters that people will always find valuable, and creating content around these topics can lead to increased watch time and compound value over time [(00:28:04)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1684s). - The concept of 1% better every day from Atomic Habits can lead to significant gains over time, and generating value through Evergreen content can help achieve financial freedom [(00:28:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1706s). - Some topics, such as stoicism and Maslow's hierarchy of needs, are timeless and can resonate with people on a fundamentally human level, making them ideal for generating foundational content [(00:29:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1740s). - As you build a base of foundational content, you can start exploring more modern and timely topics, which can lead to increased engagement and can be considered agile content [(00:29:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1799s). - Building a repertoire of Evergreen topics allows you to share your knowledge with others who are on a similar path of self-actualization, and you can package your information into valuable packets that can help others [(00:30:36)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1836s). - By generating value packets and leaving breadcrumbs for others, you can help them achieve their goals faster and make progress on their own journey [(00:31:04)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1864s). - As you build your body of work, you'll start to see the bigger picture and can calibrate your internal compass to confidently know the direction you want to head in [(00:31:40)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1900s). - Over time, you'll piece together the puzzle of your intellectual property and start to see a clear vision of your goals and direction [(00:31:54)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1914s). ## The Bigger Picture [(00:32:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1920s) - Feeling more confident in one's individuality is crucial for understanding the bigger picture, a concept explored in a podcast with Julia Gardner, a photographer, videographer, and travel creator, discussing digital identity, storytelling, generating value through art, and building a natural audience [(00:32:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1920s). - Building a digital identity in a self-sovereign way requires time and energy, but aligning oneself with their story and values can lead to a truer sense of self and less burnout [(00:32:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1961s). - The [[Creator economy]] is often influenced by the attention economy, where algorithms decide what content is shown, leading to burnout and anxiety if creators prioritize engagement over self-expression [(00:32:58)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1978s). - It's essential to focus on developing a natural message and self-expression rather than trying to cater to algorithms, which can lead to burnout and depression [(00:33:25)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2005s). - The attention economy, also known as [[Web 2.0 | Web 2]], is dominated by mega-corporations like [[Instagram]], [[Facebook]], and [[YouTube]], which set the rules for creators and can lead to burnout if they try to conform to these rules [(00:34:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2066s). - Figuring out one's message and sharing it across multiple platforms, known as [[Omnichannel | Omni Channel]] marketing, can help decentralize a digital identity and reduce dependence on a single corporate entity [(00:35:05)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2105s). - The goal of Omni Channel marketing is to build a self-sovereign identity tied to the individual, rather than a particular company or social media account, and can be achieved through diversification and decentralization of digital identity [(00:35:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2137s). - Self-sovereignty can be further explored through the use of [[Non-fungible token | NFTs]], smart contracts, and blockchain technology, which can tie digital identity to a decentralized and tamper-proof system [(00:36:03)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2163s). ## Recap of Digital Identity [(00:36:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2180s) - A digital identity has three different aspects that were discussed, including why having a digital identity is important, what a digital identity is, and how to build one [(00:36:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2180s). - Having a digital identity is related to the concept of myth and personal brands, and it allows individuals to generate value associated with their personal brand [(00:36:25)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2185s). - Building a digital identity in a natural and authentic way enables individuals to share their story and generate a myth associated with their personal brand [(00:36:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2201s). - Practical tips were provided on how to begin building a digital identity, with the goal of helping individuals share their story and generate value associated with their personal brand [(00:36:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2197s). - The creator of the content, Callum, is trying to grow their channel and share their digital identity with others to help them as much as possible [(00:36:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2217s). - Viewers are encouraged to like, subscribe, and share the video with others to help build trust associated with the creator's digital identity [(00:37:01)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2221s). ## Next time... [(00:37:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2240s) - The next video in the recalibrating series will continue exploring the concept of digital identity and self-sovereignty, focusing on building a sustainable creation system that increases the value of one's digital identity over time without causing burnout [(00:37:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2240s). - The upcoming video will draw from aspects of the newsletter, which provides a more in-depth look at these topics, and interested viewers are encouraged to subscribe for a bigger picture view [(00:37:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2254s). - Viewers are invited to leave comments below to help improve the videos and address topics that others find useful, with the goal of generating shared value between the creator and the audience [(00:37:45)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2265s). - The creator appreciates the audience's attention and looks forward to the next video [(00:37:58)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2278s).