# Digital Identity & Personal Brand 🎟️ Your Ticket To The Creator Economy 🎨📚  ## Ready Player One? [(00:00:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=0s) - The [[Creator economy | creator economy]] is projected to be worth $5 trillion by 2030, which is a significant increase from its 2022 valuation of over $100 billion [(00:00:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=0s). - The creator economy is expected to continue growing as corporations and brands increasingly digitize and participate in the global ecosystem [(00:00:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=14s). - This global ecosystem is interoperable, allowing everyone to tap into it, and the key to accessing it is through one's digital identity [(00:00:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=20s). - A digital identity can be thought of as a player's identity in a game, with the internet and life being similar to a game where individuals are the main characters [(00:00:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=26s). - Seeing oneself as the main character in the game of life allows individuals to play and navigate the two sides of life [(00:00:39)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=39s). ## Recalibrating Recap [(00:00:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=46s) - Callum, also known as wonderandloots, is the host of the series "Recalibrating", which explores the ever-changing nature of reality [(00:00:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=46s). - The series aims to help individuals become comfortable with change, allowing them to find balance and harmony in their lives [(00:00:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=59s). - "Recalibrating" is also referred to as an experiment where Callum tests different ways of living after quitting his job as an intellectual property lawyer and patent agent [(00:01:08)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=68s). - Callum previously worked as a lawyer but decided to pursue a life of creativity, a topic discussed in his previous videos [(00:01:11)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=71s). - This video builds upon the concept of the continuity of self, focusing on generating a personal story to live a fuller life and self-actualize [(00:01:30)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=90s). - Developing one's self-story enables individuals to become the best version of themselves and live life in a way that allows for self-actualization [(00:01:38)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=98s). ## Overview of Digital Identity [(00:01:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=106s) - Digital identity is a crucial topic in today's digital world, and understanding it involves three major aspects: why it matters, the theory behind it, and its significance to everyone globally [(00:01:46)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=106s). - The world's increasing digitalization emphasizes the importance of digital identity, which is essential not just for individuals but for everyone worldwide [(00:02:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=120s). - A digital identity is a concept that enables people to generate value through it, and understanding this concept is vital in the digital age [(00:02:05)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=125s). - Building a digital identity and connecting it to one's personal brand can lead to the creation of intellectual property, an asset that continues to grow over time [(00:02:12)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=132s). - The ability to tell one's story and generate value through a particular identity, both in real life and digitally, forms the basis of information, data, knowledge, and creation that contributes to intellectual property [(00:02:22)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=142s). - Intellectual property is an asset that will continue to build for the rest of one's life, making it essential to understand and develop one's digital identity [(00:02:35)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=155s). ## Part 1: Why you should care about digital ID [(00:02:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=161s) - The concept of the hero's journey applies to each person's life, where they are the hero of their own story, unless they're operating on autopilot or based on others' expectations, in which case they're a non-player character in someone else's story [(00:02:45)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=165s). - The internet allows people to present their story to anyone anywhere in the world, enabling them to accumulate an asset and generate value based on their unique perception of self [(00:03:07)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=187s). - This value can be shared with others as part of the generation of value on the internet, but many people struggle with overthinking and overanalyzing, which can lead to burnout and a larger time gap between idea generation and execution [(00:03:43)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=223s). - [[Artificial intelligence]] is a disruptive technology that can help shorten the time between idea generation and execution, and the ability to generate data from past experiences and project it into the future can improve personal value and expression [(00:04:02)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=242s). - This value generation and use of personal artificial intelligence applies not just to creators, but also to knowledge workers and people who think for a living [(00:04:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=274s). - Developing a personal brand is a way for people to share their continuous story with others, accumulating experiences and knowledge that form a projection of themselves and how others perceive them [(00:04:52)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=292s). - This perception by others effectively develops a brand that can be used to increase income over time, whether in the corporate world or the [[Creator economy]] [(00:05:21)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=321s). - The concept of identity and self is crucial in understanding how to tell the story of oneself and share value with others, and the internet has completely changed the way people can share their brand and value with others [(00:05:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=341s). - The ability to project one's story, value, and data across the internet to anyone anywhere in the world, and the fact that this data stays online, has revolutionized the way people can share their identity and value with others [(00:06:08)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=368s). - The value of intangible assets in the stock market has increased by 430% over the last 50 years, with a shift in how people perceive value from physical to digital to intangible [(00:06:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=397s). - Intangible assets include intellectual property such as patents, trademarks, and copyrights, as well as goodwill, software, data sets, and [[Artificial intelligence | artificial intelligence]] [(00:07:02)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=422s). - As of 2020, the breakdown between tangible and intangible assets is 10% to 90%, with 90% of the [[S&P 500]] gains value by virtue of intangible assets [(00:07:23)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=443s). - The [[Creator economy | creator economy]] was rated at over $100 billion in 2022, and is expected to continue developing, with corporations and brands continuing to digitize and create an interoperable global ecosystem [(00:07:39)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=459s). - The metaverse is predicted to be worth $5 trillion by 2030, and will be a key part of the creator economy [(00:07:53)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=473s). - A digital identity is the projection of a physical self into the digital world, and is the way that individuals tap into the creator economy [(00:08:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=494s). - The internet has allowed for the transfer of value in a way that was previously not possible, and has enabled the creation of a global ecosystem where value can be transferred online [(00:08:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=514s). - Data is a collection of discrete or continuous values that convey information, and is the medium by which value and meaning are communicated online [(00:08:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=537s). - The generation of value online is tied to the creation and sharing of data, and the more people that are able to behold and attribute value to a particular good or service, the more its value increases [(00:09:36)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=576s). - Value is a set of shared beliefs that other people attribute to a particular good or service, and is in the eye of the beholder [(00:09:50)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=590s). - Brands and corporations generate value by creating a set of values that they project and share with the world, increasing their value over time [(00:10:15)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=615s). - A company's brand generates a myth around its name, creating a shared story among its audience, which increases the brand's value over time as more people believe in it [(00:10:36)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=636s). - The concept of myth is not limited to ancient times, but also applies to modern society, where the value of money, for example, is a myth that exists because enough people believe in it [(00:11:02)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=662s). - The value of a currency, whether traditional or cryptocurrency, is determined by the number of people who believe in its value, making it more stable over time [(00:11:29)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=689s). - The stock market operates similarly, with the value of stocks determined by the psychology of the masses and the characteristics used to evaluate them [(00:11:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=719s). - Branding works in the same way, where the value of a brand is determined by the number of people who believe in the myth behind it, making one brand more successful than another [(00:12:13)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=733s). - Intangibles, such as the value of a brand or currency, are important to remember, as they can have a significant impact on their perceived value over time [(00:12:22)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=742s). ## Part 1 Recap [(00:12:23)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=743s) - The value of intangible assets is increasing, with a distribution of 90% intangible to 10% tangible in the digital world, making digital identity and personal brand increasingly valuable [(00:12:25)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=745s). - The increase in value of intangible assets is due to shared sets of beliefs that certain intangibles have more value than others [(00:12:32)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=752s). - A personal brand is applicable to individuals by considering what they are doing in real life and online to generate goodwill, making others perceive them as having value to share [(00:12:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=761s). - A personal brand can be connected to a digital identity online, allowing individuals to project different aspects of themselves across various platforms such as [[Instagram]], [[Facebook]], [[Twitter]], [[YouTube]], [[Substack]], and [[LinkedIn]] [(00:13:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=780s). - Having a digital identity allows individuals to project different facets of themselves online, showcasing various parts of their personality and brand [(00:13:17)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=797s). ## Part 2: What is a digital ID? [(00:13:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=806s) - A digital identity is the online version of oneself, a projection that allows others to see and interact with, generating a shared set of beliefs about who one is, enabling the creation of a personal brand and digital identity in the [[Creator economy]] [(00:13:29)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=809s). - The internet can be seen as a game, with two sides: the physical side, which is real life, and the intangible side, which is the digital version of one's identity [(00:13:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=837s). - A digital identity is a character or avatar that allows one to enter the metaverse, a future concept that will involve virtual reality, augmented reality, and [[Artificial intelligence | artificial intelligence]], projected to be worth $5 trillion in 6 years [(00:15:08)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=908s). - The metaverse is the overlap between all digital communities online, where people can move between them using a single digital identity [(00:15:11)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=911s). - One of the main benefits of dealing with intangibles is that there's no physical cost, allowing for high profit margins and infinite supply of value to be shared with others [(00:16:01)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=961s). - The Creator economy is a global system that operates 24/7, allowing everyone to develop their personal brand and make a living, potentially in the metaverse [(00:16:56)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1016s). - A digital identity enables one to play the game of the [[Creator economy]], interact with others, generate value, and build a personal brand that can be valued by others [(00:14:32)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=872s). - The more one's digital identity is aligned with their physical self, the more they can maintain a continuity of self, making the digital identity a natural projection of who they are [(00:14:48)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=888s). - The Creator economy allows for the creation and sale of intangible products, such as photos, with high profit margins due to the lack of distribution, manufacturing, and physical costs [(00:16:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=974s). - Creating digital products allows for asynchronous operation, where time is not tied to money, and products can be sold while the creator is not actively working, generating passive income [(00:17:11)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1031s). - This concept is an extension of personal branding in real life, but decoupled from time, allowing creators to spend time upfront to create something and have it generate value over time [(00:17:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1079s). - The more creators produce, the more intellectual property they generate, improving knowledge and creating products that accumulate value associated with their personal brand [(00:18:18)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1098s). - A digital identity is a way to maintain a continuity of self across the [[Creator economy | creator economy]] and internet, generating a single source of creations that can be linked back to, building trust with others [(00:18:47)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1127s). - A digital identity is similar to a real-life identity, associated with a name, used to generate experience and value in the corporate world, but can be used to increase value drastically when connected to a personal brand [(00:19:12)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1152s). - Platforms like [[LinkedIn]] and [[Instagram]] are examples of digital identities tied to real-life identities, allowing creators to generate a network and audience that understands their shared value and myth [(00:19:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1199s). - One of the main benefits of creating a digital identity is that it allows creators to operate globally, not limited to a specific geographical location, and generate an audience from all over the world [(00:20:17)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1217s). - Creating a digital identity is essential for establishing a personal brand in the creator economy, allowing individuals to share their story and value with others and potentially generate a living from it [(00:20:35)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1235s). - The goal is to increase the value of one's digital identity over time by sharing valuable content, such as through [[YouTube]], and eventually monetize it through ad revenue, brand partnerships, and promoting digital products [(00:20:40)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1240s). - To monetize a YouTube channel, one needs to reach 1,000 subscribers and 4,000 watch hours as part of YouTube's partnership program, and subscribers can show support by subscribing or sharing the content with others [(00:21:11)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1271s). - The value of one's digital identity is determined by how others perceive it, and the only way to figure out if others value what you have to say is by sharing your story and seeing who resonates with the message [(00:21:45)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1305s). - Sharing your message, value, and story is crucial in accumulating intellectual property, but this property is only valuable if others perceive it as valuable, requiring trial and error to find what works and what doesn't [(00:22:06)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1326s). - Over time, individuals can recalibrate their message, story, and online presence to find what others find valuable, and this is achieved through building trust with their audience [(00:22:28)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1348s). ## Part 3: How to build a digital ID [(00:22:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1357s) - Building a digital identity and personal brand involves sharing a story over time, which generates value and trust with others, allowing them to perceive the value you have to offer [(00:22:38)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1358s). - There is no one way to build a digital identity, as every person has a different story and way of sharing it, and it's essential to find what works best for you [(00:22:59)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1379s). - The hero's journey concept can be applied to building a digital identity, where you go from the [[Ordinary World (song) | Ordinary World]] to the unknown, generating value by experiencing new things and sharing that value back with others [(00:23:06)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1386s). - As you share your experiences and story, you generate a myth or shared concept that others understand, developing a brand associated with your digital identity [(00:23:49)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1429s). - Building a digital identity can seem daunting, but it's essential to start sharing on social media and experimenting to recalibrate your experience and story, which will increase your value over time [(00:23:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1437s). - The faster you start, the quicker you can learn about yourself and your value, and the more you'll increase your value, but it's a difficult process that requires time and effort [(00:24:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1460s). - Having a clear vision of who you are, what you want to do, and what value you want to offer is crucial in building a digital identity, as it provides consistency in the way you share your message [(00:24:50)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1490s). - Trust must be earned over time, and the best way to figure out your story and digital identity is to practice sharing it and providing value for free [(00:25:10)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1510s). - Sharing your story for free allows you to generate data, see what resonates with others, and better understand how to provide value, making it easier to build your digital identity and personal brand [(00:25:40)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1540s). - Building an audience first and then sharing value with them is a different way of thinking than the traditional corporate world, where a product is generated and then an audience is sought to sell it to [(00:26:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1560s). - This approach involves sharing knowledge or value, such as through art, [[YouTube]] videos, content on mindfulness, or teaching people about personal experiences, in order to build an audience [(00:26:24)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1584s). - The goal is to share value with the audience in a way that they can exchange value back, whether through following, liking, sharing, saving, or purchasing things through a transaction [(00:26:16)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1576s). - Consistently sharing value over time helps build a foundation of knowledge and credibility, allowing the audience to trust what is being shared [(00:27:09)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1629s). - As the audience grows, it becomes possible to spread a message to a larger group of people and build a digital identity that is familiar and trustworthy [(00:27:32)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1652s). - Practicing telling one's story and connecting different ideas together helps to figure out what is valuable to others and to oneself, and doubling down on those valuable things can increase their value exponentially [(00:27:47)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1667s). - The [[Creator economy | creator economy]] provides an opportunity to share value with more people than would be possible within the corporate ecosystem, and to build a personal brand that is associated with that value [(00:26:53)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1613s). - Personal experiences, such as burnout and career changes, can be shared as part of building an audience and creating a digital identity, and can help to establish credibility and trust with the audience [(00:26:40)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1600s). ## Evergreen Topics [(00:28:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1680s) - Evergreen topics are subject matters that remain valuable over time, and creating content around them can lead to increased watch time and compounding value over the years [(00:28:04)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1684s). - The concept of 1% improvement every day, as mentioned in Atomic Habits, can result in significant gains over time, with a 37 times better outcome than the previous year [(00:28:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1706s). - Generating value and packaging it in a way that people find valuable can help build a foundation for financial freedom [(00:28:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1714s). - Some topics, such as stoicism and Maslow's hierarchy of needs, are timeless and can resonate with people on a fundamentally human level, making them ideal for creating foundational content [(00:29:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1740s). - As a creator, it's essential to tap into these evergreen topics to generate value that has a long-lasting impact [(00:29:14)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1754s). - Building a base of foundational content allows creators to touch on more modern and timely topics, which can lead to increased engagement and bigger boosts in views [(00:29:57)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1797s). - Foundational content and agile content are two different types of content, with foundational content being the base and agile content being more timely and newsworthy [(00:30:16)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1816s). - Sharing evergreen topics with others who are on a similar path of self-actualization can help them navigate their journey more efficiently [(00:30:40)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1840s). - Creating value packets and leaving them as breadcrumbs for others to follow can help them avoid taking the same amount of time to reach the same point [(00:31:04)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1864s). - As creators build these breadcrumbs, they'll start to see the bigger picture they're building towards, even if they don't know the exact end goal [(00:31:23)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1883s). - Sharing their story and testing their content will help creators figure out their direction and calibrate their internal compass [(00:31:31)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1891s). - Generating intellectual property and knowledge packets will eventually piece together into a larger puzzle, revealing a vision of the bigger picture [(00:31:51)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1911s). ## The Bigger Picture [(00:32:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1920s) - Feeling confident in one's individuality is crucial in the concept of the bigger picture, which involves telling one's story and generating value through art to build a natural audience that resonates with them [(00:32:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1920s). - A podcast discussing digital identity, storytelling, and building an audience, as well as [[Non-fungible token | NFTs]] and crypto, was created with Julia Gardner, a photographer and videographer [(00:32:05)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1925s). - Building a digital identity in a self-sovereign way requires time and energy, but aligning oneself with their story and values will lead to feeling more authentic and less burnt out over time [(00:32:47)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1967s). - The [[Creator economy]] is often influenced by the attention economy, where algorithms decide what content gets shown, and playing along with these algorithms can lead to burnout, depression, and anxiety [(00:33:00)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=1980s). - It's essential to focus on one's message and natural self-expression rather than trying to cater to algorithms, which can lead to burnout and anxiety [(00:33:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2021s). - Burnout recovery involves recalibrating one's life, and applying Maslow's hierarchy of needs can be a helpful structure for this process [(00:34:18)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2058s). - The attention economy, also known as [[Web 2.0 | Web 2]], is dominated by mega-corporations that set the rules for social media platforms, making it challenging for creators to conform to these rules without losing their authenticity [(00:34:26)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2066s). - Figuring out one's message and sharing it across multiple platforms, known as [[Omnichannel | Omni Channel]] marketing, is a more valuable approach than conforming to a single platform's rules [(00:35:05)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2105s). - Diversifying one's attention and decentralizing their digital identity can help build a self-sovereign identity that is tied to the individual rather than a particular company or social media account [(00:35:39)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2139s). - The goal of Omni Channel marketing and decentralization is to build a self-sovereign identity that is spread across many channels but links back to the individual as the foundational core [(00:35:56)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2156s). - Self-sovereignty will be discussed further, including the use of [[Non-fungible token | NFTs]], smart contracts, and blockchain technology to tie one's digital identity to a decentralized and tamper-proof system [(00:36:03)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2163s). ## Recap of Digital Identity [(00:36:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2180s) - Three aspects of digital identity were discussed: why having a digital identity is important, what a digital identity is, and practical tips for building one [(00:36:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2180s). - A digital identity is related to the concept of myth and personal brands, and it allows individuals to generate value associated with their personal brand [(00:36:25)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2185s). - Building a digital identity enables individuals to share their story and create a myth associated with their personal brand [(00:36:43)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2203s). - Practical tips were provided on how to begin building a digital identity in a natural and authentic way [(00:36:37)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2197s). - The importance of authenticity was emphasized when building a digital identity to share one's story and generate a myth associated with their personal brand [(00:36:41)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2201s). - The creator of the content, Callum, is trying to grow and monetize their channel by sharing their digital identity and helping others [(00:36:54)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2214s). - Callum appreciates subscriptions and shares, as they help build trust associated with their digital identity [(00:37:03)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2223s). - Word of mouth is considered one of the best ways to share information and build trust associated with a digital identity [(00:37:10)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2230s). ## Next time... [(00:37:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2240s) - The next video in the recalibrating series will continue exploring the concept of digital identity and self-sovereignty, and how to build a sustainable creation system that allows for the growth of digital identity value over time without burnout [(00:37:20)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2240s). - The video will draw from aspects of the newsletter, which provides a more in-depth look at these topics, and interested viewers are encouraged to subscribe for a bigger picture view [(00:37:34)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2254s). - Viewers are invited to leave comments below to help recalibrate the videos and address topics that are useful to others, with the goal of generating shared value [(00:37:45)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2265s). - The creator appreciates the viewers' attention and looks forward to the next video [(00:37:58)](https://www.youtube.com/watch?v=ESg-ZZ_odJM&t=2278s).