# How To Build A Weekly Newsletter (with Q&A) ![](https://img.youtube.com/vi/KLr2fsWH2zU/maxresdefault.jpg) ## The Stupid Email Newsletter - The Stupid Email is a weekly newsletter with five sections: Swipe, Thought, Uplifting, Interesting, and [[Drawing | Drawing.]] [(00:00:11)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=11s) - The newsletter is sent on Friday mornings to over 50,000 subscribers. [(00:00:23)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=23s) - The Stupid email newsletter started as a joke based on the acronym STUPID (Swipe, Thought Up, Something Interesting, and Drawing). [(00:15:50)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=950s) ## Newsletter Content Creation - Content for the newsletter is gathered throughout the week from various sources, including social media, personal archives, and books, and then compiled into a pre-made template in Convertkit. [(00:00:52)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=52s), [(00:02:58)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=178s) - The speaker sources content for their newsletter from various platforms including [[Twitter]], [[Reddit]], SwipeFile.com, their members' area, and real-world observations. [(00:09:10)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=550s) - To save time creating the newsletter, there is a template with pre-formatted H2 tags and a consistent format (STUPID) that is used each week. [(00:17:54)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=1074s) ## Newsletter Performance and Growth - The speaker's weekly email, sent to 50,000 people, typically receives a 29-32% open rate, up to 3,000 clicks, and 60-80 unsubscribes. [(00:05:52)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=352s) - To grow a newsletter from 0 to 100 members, leverage social media, friends, family, and online groups. [(00:10:42)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=642s) ## Email Marketing Tips and Tools - Weekly newsletters are recommended as they are popular, easy to follow, and provide ample time to gather content. [(00:11:44)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=704s) - To maintain consistency with their weekly email, the speaker sets reminders, deadlines, and informs their company to hold them accountable. [(00:09:51)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=591s) - Instead of using segmented lists, it is suggested to tag subscribers based on characteristics such as location or interests to target specific groups effectively. [(00:19:38)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=1178s) - A recommendation is made to send newsletters to the entire email list for ease of operation, utilizing tags to target specific individuals when necessary. [(00:20:10)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=1210s) ## Convertkit: Recommended ESP - Convertkit is recommended as an Email Service Provider (ESP) due to its user-friendliness and simplicity, despite having fewer features than others. [(00:13:44)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=824s) - Convertkit is a simple email service that makes creating autoresponders easy. [(00:15:26)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=926s) - Neville Medora, suggests using ConvertKit as a tech stack for managing email newsletters. [(00:20:19)](https://www.youtube.com/watch?v=KLr2fsWH2zU&t=1219s)