# Writing in InDesign Second Edition ![rw-book-cover](https://m.media-amazon.com/images/I/91Yl6BP2V+L._SY160.jpg) ## Metadata - Author: [[David Bergsland]] - Full Title: Writing in InDesign Second Edition - Category: #books ## Highlights - The depth of knowledge, subtle word definitions, language studies, historical insights, maps, and all the rest provided by a book could only be handled [if it’s even possible] by a very lengthy, ridiculously expensive movie. And these exceedingly lengthy explanatory movies are simply a waste of resources to produce for a relatively nonexistent [small niche] audience. A four page, explanatory handout for the Seder meal during Holy Week becomes a fifteen minute to an hour video. This is a major production requiring many new skills and large expenses—and there is often subtle information available in the printed materials that simply cannot be translated into moving visuals. ([Location 166](https://readwise.io/to_kindle?action=open&asin=B007X4SMXI&location=166)) - You need to find your routine. I write two to six hours a day, six days a week as my normal practice. When I was teaching full-time, I wrote an hour and a half every morning. ([Location 483](https://readwise.io/to_kindle?action=open&asin=B007X4SMXI&location=483)) - This is more complex. The best description of this process I have seen is a posting in The Book Designer. Joel has laid it out for us here: How to create your publishing company ([Location 580](https://readwise.io/to_kindle?action=open&asin=B007X4SMXI&location=580)) - Not surprisingly, one of the best quotes is from Hermann Zapf, one of the 20th century’s outstanding type designers This is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading. ([Location 739](https://readwise.io/to_kindle?action=open&asin=B007X4SMXI&location=739))