# The Webinar Way - The Single, Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Products ![rw-book-cover](https://images-na.ssl-images-amazon.com/images/I/51A7itDU1TL._SL200_.jpg) ## Metadata - Author: [[Sherrie Rose, Jim Kukral, and Mari Smith]] - Full Title: The Webinar Way - The Single, Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Products - Category: #books ## Highlights - “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.”  -Winston Churchill ([Location 143](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=143)) - W*A*M*O* is an acronym for Webinar, Audience, Message and Outcome. ([Location 153](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=153)) - You really want to use the acronym backwards starting with O: Outcome.  You’ve heard many wise sages state that you must know your destination, your outcome. ([Location 158](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=158)) - Hubspot earned the Guinness World Record for Webinars on a very broad educational topic webinar entitled, The Science of Social Media. This webinar drew upwards of 30,000 registrants and 10,000 people showed up which is the current world record for the largest webinar ever. ([Location 200](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=200)) - A quick review of the three basic stages of your audience: Suspect is everyone in your target audience Prospect is anyone who has taken action Customer is anyone who has purchased ([Location 206](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=206)) - The 3 Core Components (3C) to your webinar are Content, Connection and Close. ([Location 222](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=222)) - Remember the words of Earl Nightingale, “Success is the progressive realization of a worthy ideal.” ([Location 392](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=392)) - John F.  Kennedy, who said, “The only reason to give a speech is to change the world.” ([Location 396](https://readwise.io/to_kindle?action=open&asin=B009VSVMKY&location=396))