# Podcast Launch ![rw-book-cover](https://images-na.ssl-images-amazon.com/images/I/413WuFtoMdL._SL200_.jpg) ## Metadata - Author: [[John Lee Dumas]] - Full Title: Podcast Launch - Category: #books ## Highlights - With your first three episodes, you should use this time to fully explain your podcast, what you will be bringing to the table each episode, and what consistency you will be providing. Setting your listeners’ expectations is incredibly important. I cannot stress this point enough. EntrepreneurOnFire ([Location 279](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=279)) - To conclude, you need to remember that as the Host, you have EARNED the right to use your intro and outro to benefit yourself and your business. ([Location 288](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=288)) - With EntrepreneurOnFire, I have found that 60-75 seconds is a good length for the intro. ([Location 290](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=290)) - Voice123.com (affiliate link): This site allows you to submit a script and music and have professional voice artists compete to win your business. ([Location 299](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=299)) - This is the process of adding your artwork (1400x1400), show title, description, and copyright information into the MP3 before you upload. This will ensure: ([Location 313](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=313)) - Access your RSS feed from LibSyn Submit this feed to iTunes, Stitcher Radio, and Blackberry Sit back, and wait for your podcast to be accessible to the world ([Location 352](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=352)) - The absolute BEST real estate in the entire podcast universe is the New and Noteworthy section in the iTunes Podcast Store. ([Location 364](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=364)) - To be featured in the New and Noteworthy section you need to: Have a podcast that has been released within the last 8 weeks Have a large enough subscriber base Have a substantial amount of downloads Have a growing number of 5-star ratings and reviews I have published ([Location 366](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=366)) - really want to stress the point that you have a mere 8 weeks to be featured within the best podcast advertising real estate on the planet. You NEED to make sure you are taking full advantage of every single one of these 56 glorious days. ([Location 372](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=372)) - Make sure you are doing these activates BEFORE you launch: Build your platform ([Location 380](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=380)) - Create a Website ([Location 383](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=383)) - where I post and stream every episode, including a Show Notes page that sums up each show. ([Location 386](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=386)) - also have a resources page, which includes affiliate links, coaching sessions, and other valuable resources that, in addition to helping listeners, helps EntrepreneurOnFire earn money. ([Location 387](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=387)) - Start an email list ([Location 389](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=389)) - “Join and receive our eBook!” ([Location 391](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=391)) - Be Social! ([Location 394](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=394)) - Your listeners all have their favorite Social Media sites, and you have to make sure they have a platform to share your show on each and every one ([Location 394](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=394)) - I have a Virtual Assistant (VA) who works 40 hours a week managing my Facebook, Twitter, LinkedIn, Pinterest, and Google + accounts. ([Location 396](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=396)) - At the time of this publication, EntrepreneurOnFire had over 1,500 Facebook fans, over 9,000 Twitter followers, and huge audiences on G+, Pinterest, and LinkedIn. ([Location 398](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=398)) - Create multiple episodes ([Location 400](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=400)) - Before you launch, have at least three shows completed, and publish all three at the SAME time. ([Location 401](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=401)) - Your focus is to maximize the eight weeks of New and Noteworthy eligibility you have. Your podcast episodes are live. You need subscribers, downloads, ratings, and reviews. Here what’s next: ([Location 421](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=421)) - Reach out to everyone: family, friends, people on Facebook, Twitter, past interviewees, upcoming interviewees, anyone with an iTunes account – simply ask them to take a minute to subscribe and give your show a 5-star rating and review. ([Location 424](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=424)) - I also let every interviewee I have on the show know that a rating and review from them would hold a lot of weight. ([Location 432](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=432)) - The average podcast has less than 10 reviews; you’ll soon catapult them in this department, and subsequently, in the rankings as well! ([Location 433](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=433)) - also knew that in order to get my momentum going I needed to launch with a large buffer and keep that buffer steady. ([Location 442](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=442)) - made sure I had scheduled posts lined up for Facebook, Twitter, G+, and LinkedIn that would go out periodically throughout the day to catch people who would be interested in listening to that day’s interview. ([Location 448](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=448)) - If you are producing a weekly or bi-weekly podcast, you should not compare your download numbers to these, as you will simply not have as many “downloads” possible with fewer episodes available. ([Location 457](https://readwise.io/to_kindle?action=open&asin=B00BJUIT1W&location=457))