# How to Write a Nonfiction eBook in 21 Days - That Readers LOVE!  ## Metadata - Author: [[Steve Scott]] - Full Title: How to Write a Nonfiction eBook in 21 Days - That Readers LOVE! - Category: #books ## Highlights - Don’t set out to create the ultimate guide on a particular subject.  Instead find a market with many problems and write a book for each one. ([Location 153](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=153)) - People buy nonfiction books to improve their lives.  What you’re providing is a micro solution to some problem they regularly encounter.  Help them fix it and they’ll love you for it! ([Location 162](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=162)) - Digital books are short and to the point.  My suggestion is to aim for that sweet spot of 10,000 to 15,000 words.   This is more than enough content for the $.99 to $4.99 price range that’s standard with the eBook platform. ([Location 172](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=172)) - The creative brain is used for the rough draft.  This is where you do stream of consciousness writing.  Grammar and spelling aren’t important at this point.  Your only concern ([Location 187](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=187)) - here is speed.  You’re trying to get everything you know about a topic into a document as fast as possible. ([Location 189](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=189)) - The editing brain is used for future drafts.  This is the point where you turn a critical eye on your work.  The content is there.  Now all you have to do is dissect what you’ve written and make sure it’s tightly focused on the promise of the book title. ([Location 190](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=190)) - AIC stands for Ass In Chair.  Simply put, the authors who do well are the ones who schedule time every day for writing.  They don’t make excuses.  Instead they’re pounding the keyboards on a daily basis. ([Location 214](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=214)) - great results come from putting in the time and effort. ([Location 218](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=218)) - Writing for me isn’t an enjoyable activity.  What is enjoyable is having an Internet business where I don’t have to work in a corporate setting.  So I commit to a daily schedule because it leads to ([Location 223](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=223)) - My suggestion is to schedule 2 hours of daily writing with the occasional day off. ([Location 225](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=225)) - The important thing is to find a place that’s free from disruptions.  You’re going to write in tightly focused periods of time.  So it’s important to eliminate anything that distracts you. ([Location 239](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=239)) - So you should: --- Turn off your phone or set it to silent mode --- Disable the wireless capacity on your computer --- Avoid going on the Internet, especially sites like Facebook, Twitter, or Pinterest --- Ask family members to not interrupt you ([Location 241](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=241)) - What I suggest is you play a certain type of music whenever you write.  This is similar to the anchoring technique used in Neurolinguistic Programming (NLP).  With anchoring,   you associate a neutral object with a positive emotion.  Then you’ll experience that sensation whenever you see that object. ([Location 256](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=256)) - Music can have an amazing impact on your productivity – Especially when you’re not in the mood to write.  Just put on your favorite tunes and you’ll suddenly feel energized. ([Location 271](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=271)) - Lots of people make this mistake with their nonfiction book.  They’ll publish without knowing if it will sell.  What often happens is they write a book that nobody wants.  Then they’re left wondering why no one is buying. ([Location 329](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=329)) - Each book should solve a very specific problem in this niche.  More importantly, you should find a market with a large profit potential. ([Location 343](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=343)) - My advice is to ONLY target a niche where the top books have under a 20,000 best-seller ranking.  This is an average of 5 book sales per days. ([Location 397](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=397)) - A hook is the desired outcome the reader receives when he or she applies what you teach. ([Location 417](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=417)) - A customer avatar helps you identify your ideal reader.  It’s used to figure out who they are, what goes on inside their head, and what emotions they regularly experience. ([Location 447](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=447)) - You can create one by asking three questions: 1-What is their goal?  (Determine the specific outcome they want.  Even better – Figure out when they want to do it.) 2-What obstacles do they regularly encounter?  (Define what’s currently holding them back from achieving this goal.) 3-What are their fears?   (Identify the self-limiting beliefs that prevent them from overcoming these obstacles.  What keeps them up at night?) ([Location 449](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=449)) - Your eBooks shouldn’t require a ton of research.  Instead the information should be a detailed plan where you explain processes you’ve actually done. ([Location 470](https://readwise.io/to_kindle?action=open&asin=B00AB77M5S&location=470))