# Beyond Bullet Points ![rw-book-cover](https://images-na.ssl-images-amazon.com/images/I/51xQj1KcJiL._SL200_.jpg) ## Metadata - Author: [[Cliff Atkinson]] - Full Title: Beyond Bullet Points - Category: #books ## Highlights - In the crucial first few minutes of the presentation, when it is essential to make an audience feel like the presentation is all about them, ([Location 827](https://readwise.io/to_kindle?action=open&asin=B005011IMS&location=827)) - Instead of making the presentation human by telling an anecdote about a real person, he cited dry data about the millions of people the company aims to reach with its various drugs. ([Location 829](https://readwise.io/to_kindle?action=open&asin=B005011IMS&location=829)) - Myth: Graphics are nice to have, but they’re not essential. Truth: Research shows that people learn better from words and pictures than from words alone. This applies when the pictures illustrate what the words say, not when pictures are added for decorative effect. ([Location 1452](https://readwise.io/to_kindle?action=open&asin=B005011IMS&location=1452))