# How to Present a Strategy in 6 Slides ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article1.be68295a7e40.png) ## Metadata - Author: [[Shea Cole]] - Full Title: How to Present a Strategy in 6 Slides - Category: #articles - URL: https://medium.com/p/1c4df52ca23 ## Highlights - A list of tactics with a timeline attached is a plan. A strategy is much more than that. It’s how you convince your audience that your plan is great so they’ll buy-in to your approach. - Think of the tactics as the “what” and the goal as the “why”. The strategy is the “how”. It’s the guiding principle — the elevator pitch for your tactics, backed by research and data whenever possible - Great communicators know that presenting is storytelling. You need more than just a list of steps or facts to draw your audience in and keep them engaged — you need a narrative - There is no single right way to build a strategy, but there are certain elements that lead to a well-received strategy presentation. If you’re new to building this type of presentation, the outline below is a great place to start.