# How to Present a Strategy in 6 Slides

## Metadata
- Author: [[Shea Cole]]
- Full Title: How to Present a Strategy in 6 Slides
- Category: #articles
- URL: https://medium.com/p/1c4df52ca23
## Highlights
- A list of tactics with a timeline attached is a plan. A strategy is much more than that. It’s how you convince your audience that your plan is great so they’ll buy-in to your approach.
- Think of the tactics as the “what” and the goal as the “why”. The strategy is the “how”. It’s the guiding principle — the elevator pitch for your tactics, backed by research and data whenever possible
- Great communicators know that presenting is storytelling. You need more than just a list of steps or facts to draw your audience in and keep them engaged — you need a narrative
- There is no single right way to build a strategy, but there are certain elements that lead to a well-received strategy presentation. If you’re new to building this type of presentation, the outline below is a great place to start.