# Evernote and Getting Too Big for Your Britches - MacSparky ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article1.be68295a7e40.png) ## Metadata - Author: [[macsparky.com]] - Full Title: Evernote and Getting Too Big for Your Britches - MacSparky - Category: #articles - URL: https://www.macsparky.com/blog/2023/07/evernote-and-getting-too-big-for-your-britches/?cmdid=XA5NK98GFW1377 ## Highlights - One story I see repeatedly in tech is a company that has a good idea and gets big in its space but then fumbles when it tries to leverage that success to something much bigger in an entirely different (and usually much larger) space. I get the idea of wanting exponential growth, but would the green elephant still be alive today if Evernote had just focused on what they were good at and ignored the idea of exponential growth?