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Three days after the informal end to the Cuban Missile Crisis, President John F. Kennedy filmed a public service announcement urging Americans to vote. His message was filmed on October 31, 1962, in the Fish Room (now the Roosevelt Room) in the West Wing of the White House. In the 43-second, black & white address, President Kennedy reminded viewers of the importance of voting to show the strength and importance of American freedom and democracy.
Source: The 6th Floor Museum