Communications Plan for 40 Days of Purpose

GRACE CHURCH

40 Days of Purpose:

A Spiritual Journey

 Communications Plan

 

  • Coffee with Pastor Phil. A 15-minute video in Pastor Phil’s home giving him the opportunity to share one-on-one with the church his heart about 40 Days of Purpose and how it flows into the church’s future. (Quantity=500;  Cost: $2.28 or $1.140 total)
    Production Date:  Week of Sept. 9
    Release Date:  Sept. 29 & Oct. 6
  • Banners in the Atrium. Five vertical banners on each side of the atrium with one of the purposes of the church on it. (10 banners total. Approx cost: $1500.)
    Banners Up:  Oct. 6
  • Grace Church Purpose stenciled over Worship Center Entrance.
    Completed by:  Sept. 30
  • 40 DOP Web site. (Domain: PurposeDrivenGrace.com)
    Site Up: October 1
  • Hot Air Balloon(s) on Sunday, Oct. 6 (only if little or no cost). Jack Zimmer is going to try to track down a balloonist he knows.
  • Mailouts: Letters and postcards the two weeks before the simulcast and the week prior to celebration Sunday. (Three Mailouts.
    Approx. Cost: $1,000)
        1.  Letter from Pastor Phil (drop on Sept. 23)
        2.  Postcard #1  (drop on Sept. 30)
        3.  Postcard #2  (drop on Oct. 7)
  • 5x5x5 Postcards: Ask our congregation to take 5 postcards and write a personal note to 5 friends inviting them to the Simulcast and then turn them back into the church office to mail. Then take 5 minutes each day at 5 a.m. / p.m. to pray for their 5 friends. This is an outreach (to the community, not the church congregation.) (Quantity: 5000 postcards. Printing Cost: $800; Postage: $800)
    Handout to Church: Sept. 22
    Mail by:  Oct. 7
  • Hog Roast. On the day of the simulcast have a hog roast following the event. (Approx. Cost: $1200)
    Begin selling tickets: Sept. 15 (cost $1 / tkt)
  • Simulcast (Second Showing). Repeat the Simulcast at 5 p.m. with the focus on singles and people who can’t make it to the first showing. No childcare provided. Pizza following the simulcast. (Cost: $400)
  • New Bulletin Format. Use preprints for the seven weeks of the campaign with a 4-color front cover. (Quantity: 8500; Cost: $810)
    Begin: Oct. 6
  • Video Testimonies / Interviews
    Throughout Campaign.
  • Daily E-mail Thoughts. Send a daily e-mail during the 40 days of the campaign that compliments and reinforces the memory verse and the theme for the week and emphasizes a prayer thought. (Jay McFarling & BJ Deever will write these.)
  • Photography to document the 40 Days. (Jack Zimmer is our campaign photographer.) (Approx. Cost: $120)
  • Video to document the 40 Days.  (Nicholas Sikes is our campaign Videographer.) (Cost: $75)
  • 40 DOP Labels. Print our 40 DOP logo on a label and stick it on everything that goes out of the church office.  Quantity: 2500  (Bart Baker will design/produce these) (Approx. Cost: $100)
    Begin using October 1
  • Sign Display. Two or three word phrases that can be placed on the digital sign by the freeway and catch people’s attention. (Audrey Anderson will come up with the phrases).
  • Video Skits. Use humor to communicate the messages of the campaign. Videotape 6-8 skits, approx. 2-minutes in length to be played just prior to the start of the morning worship services. Actors: Craig Kelly and Adam Colyer; Coralea Turner and Buddy Quick. (Bernie Lyle will work on writing the skits.)
  • Signs Around Church with Catch Phrases. Example would be the “God” billboard displays.

SUMMARY OF EXPENSES

 

Coffee with Pastor Phil video…………………………………………………………………… $1,140

Banners (5 Purposes of the Church); Full Color……………………………………… $1,500

(Does not include stands)

Mailings……………………………………………………………………………………………………. $1,000

5x5x5 Postcards ………………………………………………………………………………………. $1600

Color Bulletin Preprints (seven weeks of campaign)…………………………………. $810

Film & Development……………………………………………………………………………………. $120

Blank Videotapes………………………………………………………………………………………….. $75

Hog Roast………………………………………………………………………………………………… $1,200

Second Simulcast Showing……………………………………………………………………….. $400

50 Video Copies of Simulcast…………………………………………………………………….. $410

40 Days of Purpose Labels………………………………………………………………………… $100

 

Possible Domain Names for Web sit 

40DaysAtGrace.com     .org     .net

YourPurpose.net     .org      (.com not available)

PurposeDrivenLiving.net     .org     (.com not available)

GraceWithAPurpose.com     .net     .org

    Chris Eller is a Christ Follower, Husband, Father, Pastor, Geek, Writer, Photographer, and Church Technology Consultant.

    Please note: I reserve the right to delete comments that are offensive or off-topic.